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[Remote] Director, Buick & GMC Community Communications

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Note: The job is a remote job and is open to candidates in USA. General Motors is seeking a Director for Buick & GMC Community Communications, responsible for leading community engagement strategies that connect the brands with influential audiences. The role involves developing innovative engagement campaigns, mentoring team members, and collaborating across functions to enhance brand storytelling and community connection.


Responsibilities

  • Lead the development and execution of enterprise-level community engagement strategies aligned with GMC and Buick’s brand and business goals.
  • Serve as a subject matter expert on cultural trends, community dynamics, and brand storytelling.
  • Lead the identification and nurturing of targeted and strategic Buick GMC communities that connect with, and elevate, the brands.
  • Design and implement innovative engagement campaigns that span digital, experiential, and earned media channels, connecting deeply with the communities that Buick and GMC are targeting.
  • Collaborate across functions and regions to integrate community insights into product launches, brand campaigns, and corporate initiatives.
  • Build and maintain strategic relationships with cultural leaders, influencers, and community partners.
  • Use advanced analytics and insights to evaluate impact and optimize engagement strategies.
  • Drive change by proposing and implementing new methods, systems, and policies that enhance community connection and brand equity.
  • Mentor and guide junior and mid-level team members, fostering a culture of innovation and accountability.
  • Influence senior leadership and cross-functional stakeholders through compelling narratives and strategic counsel.
  • Lead large-scale projects with broad visibility and measurable contributions to GM’s functional and enterprise outcomes.

Skills

  • 8–10+ years of experience in brand communications, cultural marketing, or community engagement.
  • Recognized experience connecting with communities in elevated adventure space, premium and high-end outdoors, sports and communications with a portfolio of high-impact work (GMC).
  • Recognized experience connecting with creative and artistic communities with a specific and sophisticated design sensibility (Buick).
  • Proven success leading complex, cross-functional initiatives with enterprise-level impact.
  • Exceptional strategic thinking, storytelling, and stakeholder management skills.
  • Ability to work independently in a complex environment and influence across functions.
  • Experience mentoring others and contributing to team development and performance.
  • Strong business acumen and ability to translate insights into action.

Benefits

  • Relocation benefits

Company Overview

  • General Motors is an automotive company that designs, produces, markets, and distributes vehicles and vehicle parts. It was founded in 1908, and is headquartered in Detroit, Michigan, USA, with a workforce of 10001+ employees. Its website is https://www.gm.com.

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